In this new article written for The Vintner Project, an online magazine for the wine industry, Meaghan took a deep dive into wineries that are doing an excellent job on social media.
To determine which wineries to include, Meaghan developed the following criteria: What new and creative photography styles are wineries using? How are they using Instagram best practices to their advantage? Who has mastered the digital user experience in order to successfully drive sales from social? Which wineries have embraced the cultural revolution happening around institutionalized racism and are using their platforms to address these issues in our industry?
Meaghan then spoke with the chosen wineries’ marketing teams to get a sense of their strategies behind the social feeds and what makes their digital presences so great.
Featured wineries include Tablas Creek Vineyard, Ashes & Diamonds Winery, Frank Family Vineyards, McBride Sisters, and Walsh Family Wine.
Click here to read the full article.