In this new article for online wine industry mag The Vintner Project, Meaghan takes a deep dive into wineries that are doing an excellent job on social media.
The article focused on how wineries should approach their social media marketing in light of the effects of Coronavirus on their businesses.
They're creative with the features available to them, using stunning photography, clearly understand how their target audiences are thinking, and generally have great eyes for design.
"These days, consumers expect to be able to shoot businesses a quick message, or tweet a brand handle and get a reply."
It's a DM I receive on my clients' social media posts again and again.
How will marketing and social media in the wine industry evolve in 2020?
Content inspiration for every day of the week.
Spooky dry ice cocktail photography for District Winery's Halloween happy hour promo.
How to make it as easy as possible for fans to find your social media profiles.
Ballpark-inspired hot dog and chicken sandwich shot to promote District Winery's home game food specials.