Get around Instagram's difficult restrictions on post formatting to create cleaner captions for your winery's posts.
In this new article for online wine industry mag The Vintner Project, Meaghan takes a deep dive into wineries that are doing an excellent job on social media.
The article focused on how wineries should approach their social media marketing in light of the effects of Coronavirus on their businesses.
The episode focused on wine marketing, how Meaghan ended up working in wine after moving to Washington, DC to work in policy, and more.
How to support businesses as they deal with downturns during this uncertain time
Friends, clients, and colleagues: I have some big news to share!
They're creative with the features available to them, using stunning photography, clearly understand how their target audiences are thinking, and generally have great eyes for design.
And which methods I like best for my winery clients!
"These days, consumers expect to be able to shoot businesses a quick message, or tweet a brand handle and get a reply."
It's a DM I receive on my clients' social media posts again and again.