Meaghan consulted with Mina to understand the brand’s personality, the intended function of the packaging copy, and Mina’s preferred writing style. Using notes from this initial stage, she worked with Mina to draft and edit copy for the packaging of each individual tea in the collection. Meaghan then worked with Mina to write and edit an SEO-friendly overview page for Mina’s website to provide information to customers about their tea.
The tea line has been officially launched, with copy edited by Meaghan on the packaging, and a public overview page with information about the Moroccan teas on Mina’s website. Visit the page here.